Monday, June 3, 2013

Discontinued Room service

Discontinued Room service, It is the perk that comes with expense accounts, the silver tray that wakes lovers in the morning, and the frequent indulgence of the superspy James Bond.

Room service has become all these things, and more, since it grew in popularity with the privileged guests of the Waldorf-Astoria in the 1930s and soon emerged as a standard for luxury excursions, and a plot device for tales of suspense and whimsy.

Just ask Eloise, the 6-year-old scamp living it up in the Plaza Hotel, who routinely called for room service to bring her, exactly, one roast-beef bone, one raisin and seven spoons.

And yet room service will soon be no more at one major New York City hotel.

In August, the New York Hilton Midtown, in the heart of Manhattan, will discontinue food and drink service to all 2,000 of its rooms. In its place will be a new self-service Herb n’ Kitchen stocked with grab-and-go items. A spokesman for the hotel, which is part of the chain that also operates the Waldorf, cited declining demand for room service as the reason; some hotel industry experts see the elimination of the labor-intensive amenity as a way for the chain to save money.

Initially, travelers bemoaned the loss of a cherished hotel perk — regardless of whether they used it. For even if they never ordered the expensive Three Scrambled Organic Eggs ($22.50) or the reliable Cobb Salad ($24.75) at 1 a.m., it was comforting to know that either could be delivered to the door, its arrival punctuated by a few knocks and exactly two words.

“I think it’s dehumanizing the service,” said Michael Henry, 78, a Jamaican author and publisher who likes to have his coffee waiting when he steps out of the shower in the morning, or while he makes business calls. “It’s what I call catering to the lowest common denominator.”

Mr. Henry’s wife, Dawn, added disapprovingly that she expected more of a hotel charging $300 a night.

The decision to jettison room service at the New York Hilton, reported by Crain’s New York Business, comes as other large hotels have cut back menus or reduced hours in recent years, and many newer boutique hotels have opened without offering it at all. Some hotels have even made arrangements with nearby restaurants to act as surrogate kitchens and deliver food to their hotel rooms.

John Fox, a consultant for the hotel industry, said nearly all hotels lost money on room service, which requires maintaining a staff of waiters and kitchen workers throughout the day, even though orders typically dwindle after breakfast and come in sporadically afterward. “Everybody’s doing what they can to engineer their properties to make more profit while still supplying the services their guests demand,” he said.

Still, he said he did not expect room service to soon disappear from top-notch hotels. The guests at the Waldorf, for instance, will not be losing room service, and a Hilton spokesman said the company was evaluating its other hotels on a case-by-case basis.

At the Pierre Hotel, where some room service waiters are on a first-name basis with guests, one man said the offerings included Dover sole, lobster, lamb chops, and chilled Evian in glass bottles. He said he could even buy groceries and have room service personnel collect them to be cooked.

When Joel and Donna Kramer recently called for a pot of coffee at the St. Regis Hotel, it was delivered on a tray by a butler in a tuxedo. “It was very nice,” Mr. Kramer said, though he said he was not a big room-service person.

The New York Hilton’s room service menu covers three pages, and ranges from a Pat La Frieda custom burger ($28.50) to populist items like macaroni and cheese made with Velveeta ($23.50). In small print, the menu specifies that for each order there is an additional 15 percent service charge and an in-room dining charge of $5.50 per person.

Several hotel workers said guests often balked at the prices and ended up going out to eat, though one worker noted that the hotel still took in several hundred orders a day during busy times. Hilton guests can also have outside food delivered, but they must collect it in the hotel lobby.

Maria-Chiara Della Valle, 29, an engineer visiting from London with her husband, Aldo, said she counted on room service when she arrived late at night and was jet-lagged. She said she would not be returning to the Hilton if it discontinued room service.

“There are so many hotels to choose from,” Ms. Della Valle said. “If everyone is offering room service, I don’t know why I would pay the same rate with no service.”

Mr. Della Valle, a financial trader, said he might come back — if the Hilton offered a 10 percent discount off its room rate.

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