Home » Unlabelled » Davison to appear in VW’s Super Bowl teaser ad
Saturday, June 22, 2013
Davison, whose fiery speech to local Republicans in 2010 became an Internet sensation that continues to attract new audiences, appears with dozens of well-known viral freak-out stars in an online pregame teaser for Volkswagen of America’s Super Bowl ad.
A call to Volkswagen’s marketing spokesman was not immediately returned Wednesday. Called “Sunny Side,” the automaker’s nearly two-minute video snippet begins with a montage of popular YouTube rants, including 5 seconds of Davison’s unorthodox speech to Stark County Republican leaders in 2010 during his unsuccessful bid to be the party’s candidate for Stark County treasurer.
Davison then reappears with the other YouTube sensations as they join hands and happily frolic down a grassy hillside while reggae singer Jimmy Cliff sings a rendition of “The Partridge Family” television show’s theme song, “Come On, Get Happy.”
Cliff then calls out the various viral stars, including the crazy cat hugging lady, the supermarket tantrum girl and the irritated llama. He calls Davison the “screaming politician.”
The commercial ends with the phrase, “Time to get happy.”
Davison, who returned from taping the commercial in Los Angeles two weeks ago, said Wednesday he doesn’t know whether he will appear in the full-length version that will air Sunday.
“They made me no promises,” he said. “... I’m in the teaser and I’m happy about that. I might be in the commercial; I might not be.”
Davison, who watched the teaser online Wednesday afternoon, said Volkswagen shot much more video footage than what the snippet shows, but says much of it involves more romping in the field.
“It was 8 in the morning and they were like, ‘OK, everyone dance,’” said Davison, who appeared on Comedy Central’s Tosh.0 in 2011. “... I tried to sing along but all I know of that song is the chorus.”
Davison, a professed Cleveland Browns fan, plans to watch the championship game — and every commercial — Sunday. He said he’s rooting for the Baltimore Ravens.