Moto X smartphone: Sneak peek ahead of Google’s 500 million campaign, The new Motorola smartphone, Moto X, is set to debut with an expensive Google campaign, according to a July 11 San Francisco Business Times report. The Moto X phone may be offered by the four major U.S. wireless carriers - AT&T Inc., Verizon Wireless, Sprint Corp., and T-Mobile – and, is expected to compete with the iPhone 5 and Galaxy S4.
Google Chairman Eric Schmidt was recently spotted using the Moto X, and the first impression so far is “pretty.”
According to the Wall Street Journal, a good selling point of the Moto X is that Motorola successfully cut down on the number of software and apps that wireless carriers will preinstall on the Moto X. Another positive marketing point is color customization offerings by Google.
Motorola, for its part is holding strong on the global market, selling about 2.3 million smartphones in the first quarter of this year.
With one percent of the global market under its belt, skepticism over whether the Moto X will dominate the market continues, but Rajeev Chand, a managing director at a boutique investment bank notes, “The industry is certainly rooting for Motorola as well as the other [manufacturers] to be successful” and break up the “duopoly” of Samsung and Apple. “No one has a formula for success to rival Samsung at this point,” Chand said.
Friday, July 12, 2013
Moto X smartphone: Sneak peek ahead of Google’s 500 million campaign
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