Calvin Klein Rooney Mara, The 28-year-old star of "The Girl with the Dragon Tattoo" and the recent "Side Effects" has been snapped up by Calvin Klein as the face of the new Downtown fragrance.
Rooney Mara has exploded on the international style scene ever since her radical restyle for a role as Lisbeth Salander in David Fincher's hit 2011 film adaptation of "The Girl with the Dragon Tattoo."
Fincher has teamed up with Mara again for the black and white TV advertising campaign for Calvin Klein's new perfume, Downtown. Set to debut in July 2013, and shot in New York City, the short film tells the story of a confident young woman (played by Mara) breaking out and living her own life, soundtracked by the New York City art-pop band Yeah Yeah Yeahs's "Runaway".
"DOWNTOWN Calvin Klein is a fragrance for women that live by their own rules," explained Catherine Walsh, Senior Vice President, at Coty Prestige. "This campaign captures a woman with an original ‘downtown' mindset -- she leads a lifestyle that is authentic and defies expectations. We were thrilled to work with Rooney Mara for this campaign; her individuality and formidable talent resonate with the incredible legacy of women who have been captured in Calvin Klein advertising over the years."
Alongside the film is a full print campaign, which was shot by acclaimed fashion photographer Jean-Baptiste Mondino.
The fragrance is set to hit select stores in the summer, and will get a US release in September. Created by fragrance specialists Givaudin, working with Ann Gottlieb (the famous nose behind CK One and Christian Dior's J'adore) it is a balance of fresh florals and woody notes.
Saturday, May 18, 2013
Calvin Klein Rooney Mara
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