Starbucks raising prices, Starbucks Corp (SBUX.O) will increase the price of some of its beverages in U.S. company-operated cafes by as much as 10 cents, the first price change in up to two years, a spokeswoman said on Friday.
The price hike will be effective June 25, Starbucks spokeswoman Lisa Passe said.
"Less than a third of beverages will be affected by the price increases," Passe said. "In most stores, the price of a Grande or Venti brewed coffee, as well as Frappuccino and Refreshers, will remain the same."
Nationally, the average beverage purchase price increase will be about 1 percent, she said.
The most a tall brewed coffee will increase by is 10 cents, while some markets will not see any increase in brewed coffee, she said.
Green arabica coffee prices dropped to a four-year low on the ICE Futures U.S. market at $1.1710 per lb on Thursday.
Coffee commodity costs make up less than 10 percent of Starbucks' overall store operating and occupancy expenses, Passe said.
Sunday, June 23, 2013
Starbucks raising prices
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