Kelly Rowland and Paulina Rubio are expected to bring some changes on the show, especially with its downward ratings in the last season. High hopes come with their involvement on the X-Factor due to their big followings in social media. Rowland will be replacing Britney Spears while Paulina Rubio will be taking L.A. Reid’s seat.
Early this season, an official of the Fox’s Alternative Programming asserted that the three-female judges is one big change, with the two joining the team had already represented in the history of television. No reality show has ever had three female judges sitting on the panel with one male judge and the ‘X-Factor’ USA had taken the risk at the new formula.
"Obviously, no-one's had three women judges. You have this Charlie's Angels thing going on with Simon Cowell. From what I heard, it went very well [at the first audition]," Mike Darnell, Fox’s head for Alternative Programming was quoted as telling Entertainment Weekly by Digital Spy.
Latina singer Demi Lovato has also shared joy and fun to her millions of followers on Twitter, describing how it’s like to be working with her two new female companion. Despite reports that Demi had returned to Season 3 of the reality show - - “with diva attitude” things appeared to be smooth sailing on the newly revamped show.
Read IBTimes-AU Related Report on ‘X-Factor’ USA 2013:
‘X-Factor’ USA: Judge Demi Lovato Believes 'Great Things Will Come' After Losing Her Father [PHOTOS] Full article HERE.
The Examiner had a comprehensive report on the show’s ratings in the last season: “Ratings for "The X Factor" U.S. have been on a downward spiral and have fallen short of expectations since the show debuted in 2011. According to the Nielsen Company, the first season of the show averaged 12 million U.S. viewers per episode. The season season of the show averaged 8 million U.S. viewers per episode.”
The decrease in ratings, noted the report, resulted in decrease in advertising revenue for the show’s official network, Fox. One very clear sign used by the report to prove its decreasing popularity from the sponsors is the absence of Pepsi glasses on the judges’ table. Deem as an apparent lack of interest to sponsor Season 3, the early auditions had gone without any product placement usually displayed near the judges.
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