Animal Planet mermaids, Sunday night's 10 p.m. telecast of Mermaids: The New Evidence drew 3.6 million viewers, giving Animal Planet its most-watched telecast to date.
The network's previous record was set in 2005 with Dragons: A Fantasy Made Real, which drew 2.8 million viewers.
The special also made Animal Planet the most watched network in that timeslot among adults 25-54 with 1.9 million viewers and women ages 25-54 with 809,000. The special also registered the net's best telecast ever among total households with 2.5 rating; adults 25-54 with 1.9 rating; and adults 18-49 and with a 1.6 rating.
Mermaids follows up on evidence uncovered in last year's special, Mermaids: The Body Found, with help from scientist Dr. Paul Robertson and journalist Jon Frankel.
"The phenomenon of Mermaids has truly been a watershed - and a watercooler - moment for Animal Planet," said Marjorie Kaplan, president and GM, Animal Planet. "These extraordinary television specials have electrified, challenged & entertained television audiences and online fans alike."
Wednesday, May 29, 2013
Animal Planet mermaids
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