Prostitute ads pulled: Safe sex campaign looks more like sales pitch in Brazil, Prostitute ads, that were posted online to promote safe sex in Brazil, were ordered taken down by the same folks who paid to have them created. The Health Ministry of Brazil commissioned these prostitute ads as a public service message for their safe sex campaign "I'm a happy prostitute," but this backfired big time, according to CNN on June 5, 2013.
Brazil is a poor country where prostitution is legal, many young women and men are forced to enter this career field to make a living. With two big events coming to the country, the FIFA World Cup in 2014 and the 2016 Olympics, these prostitute ads were the ministry's bid to amp up safe sex awareness and also to soften the stigma that goes along with being a prostitute.
The prostitutes themselves are getting ready for the influx of prospective business by learning foreign languages. They too are preparing for the crowds of people expected to Brazil for these events from all over the world. Prostitutes are lining up to take free English classes in the city of Belo Horizonte, preparing to communicate with their prospective customers from English-speaking countries.
The Health Ministry in Brazil commissioned these prostitute ads as public service message, but it didn't take long for them to order that they be taken down as the backlash started almost immediately from the public. People thought the ads, with the Ministry's logo on them, looked more like they were promoting the prostitutes rather than safe sex.
Health Minister Alexandre Padilha, who commissioned the ads, explained what the ads were originally targeting :
Thursday, June 6, 2013
Prostitute ads pulled: Safe sex campaign looks more like sales pitch in Brazil
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