Homebuyers get creative: Send homeowners pleading letters, Home buyers are now looking to increase their chances of purchasing a dream home by appealing to the homeowner's human character. According to the Press of Atlantic City on Sunday, May 26 several potential home buyers have chosen to write prose to home sellers, alerting them to how much happier they would be to purchase their home.
The letters are not a simple form of writing poems, love quotes or short stories. These letters are written in a such as way that the potential home buyer hopes will appeal to the buyer and thereby, increase their chances of buying the home. The letters are actually increasing their odds against other potential buyers.
"Money talks, but a letter gives a human element to an offer," said Michael Citron, a real estate agent in Broward and Palm Beach counties. "Sellers want to sell to a buyer who they're comfortable with and can relate to."
Homebuyer Cynthia Kelley related her situation to the Press for Atlantic City. Kelley was eager to purchase a four-bedroom home in Coral Springs, Fla., however, their were four other buyers that also wanted the home. The home was unique and special to Kelley because of the big backyard and doggy doors. At her agents suggestion to write a letter to the homeowners, she did just that. Kelley explained how much the home meant to her.
"I have three golden retrievers myself and know they would be in heaven with all that fabulous space to run and play," she wrote. Kelley, 48, included a photo of herself with the pooches and also explained that she is a reserve Army nurse who is ready to buy after enduring some financial hardships when she was called to active duty from 2005 to 2007.
"I was hoping to appeal to their personal side," Kelley said.
Because of the personal letter included with a strong offer, Kelley was able to close the deal on the home the same week.
"It made us feel better about selling to her," Banks said.
Something so simplistic in nature such as a personal letter in this housing market can be the deciding factor between you and someone else owning a home.
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Sunday, May 26, 2013
Homebuyers get creative: Send homeowners pleading letters
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